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Title: Assistant Director of Marketing, Athletics

VP Area: Athletic Development and Comm.

Department: Athletic External Operations

Work Schedule: Fixed daytime hours Monday-Friday

Telework Availability: On-campus Position

FLSA Status: Non-Exempt

Employee Classification: Regular full-time (staff 30+ hours)

Hours per week: 40

Months per year: 12

Job Purpose:

Assistant Director of Marketing will be responsible for development and execution of marketing plans. The Assistant Director will work closely with coaches, support staff, and student-athletes to increase awareness, attendance, and ticket sales.

Essential Functions:

• 40% - Marketing and Game Presentation
  • Develop and execute marketing plans for assigned sports to drive brand awareness, attendance, and ticket sales.
  • Plan, direct, and evaluate game presentation including but not limited to scripts, promotions, and recognitions.
  • Work with Creative Services in execution of promotional materials and in-game content.
  • Work with Gonzaga Sports Properties on sponsorship planning and fulfillment.
  • Assist in development and execution of department advertising and promotion plans.
• 35% - Program Management
  • Oversee Gonzaga Athletics marketing programs such as: Marketing Internship, mascot, Jr Zag Club, and student rewards.
  • Responsible for recruiting, training, and supervising Marketing Interns.
  • Responsible for recruiting, training, supervising mascots.
  • Coordinate Jr Zag Club memberships to increase memberships and engagement.
  • Manage student rewards program aimed at increasing student attendance and engagement - (Essential)
• 15% - Creative and Social Media
  • Participate in creation and proliferation of social media strategy for the athletic department.
  • Assist in management of Gonzaga Athletic social media sites.
  • Assist Creative Services in the execution of photo and video shoots.
• 5% - NCAA Compliance
  • Employees of Gonzaga University's Athletic Department must comply with all NCAA rules and regulations, and acknowledge this compliance as part of an evaluation process.

• 5% - Additional Duties as Assigned by the Department

Educational Requirement:

Bachelor's Degree or Equivalent Experience

Years of Related Experience Requirement:

1 year

In lieu of the educational qualifications, candidates may qualify with equivalent professional experience at a ratio of one year of experience for each year of required education. 

Certifications and/or Licensures:

Skills & Abilities:

• Bachelor’s Degree or equivalent
• 2 years of marketing and promotions experience
• Excellent written and verbal communication skills
• Excellent public relations and promotional skills
• Strong interpersonal skills; ability to relate and work well with others
• Ability to work evening and weekend hours as needed for various Athletic functions and events
• Adobe Creative Suite experience

Preferred Qualifications:

• Masters Degree in Business, Sports Administration, Communications, or related field
• Two (2) years of marketing and promotions experience within Athletics
• Division I football or basketball game management experience
• Higher Education experience

Physical & On-Campus Requirements:

In-Office Presence - Ability to work on-site in typical office setting and participate in in-person meetings with colleagues: 5 days/week

Standing/Sitting - Ability to remain in a stationary position for a prolonged period:

Walking - Ability to move about on foot to accomplish tasks:

Lifting/Carrying - Ability to move or transport objects up to a specified weight (e.g., 50 pounds):

Attention to Detail - Ability to focus on detailed tasks for extended periods:

Problem-Solving - Ability to identify and resolve issues effectively:

The budgeted salary range that the University reasonably expects to offer for this position: $24.90

Pay Range:

• Minimum Salary (Non-Exempt): 24.90
• Midpoint Salary (Non-Exempt): 31.11
• Maximum Salary (Non-Exempt): 37.33

Is this position eligible for relocation reimbursement or a signing bonus?: True